Performance-Based Appointment Generation

We find them.
We answer.
We fill your calendar.

Intent data, conversion science, and agentic AI working together — so qualified prospects land on your calendar without you lifting a finger. You pay only when we deliver.

Your pipeline, automated
Prospect identified via intent data Step 1
Landing page converts at 8%+ Step 2
AI answers call in <60 seconds Step 3
Lead qualified automatically Step 4
Appointment booked to your calendar Done
40,000+
Marketing experiments run
40+
Combined years experience
24 yrs
Conversion optimization
16 yrs
Local marketing systems
2×
Successful company exits
The Problem

Most marketing spend
dies in the gap.

Between intent and conversation, most businesses lose the prospect. Shared leads. Missed calls. Slow follow-up. Agencies billing for activity with no accountability for outcomes.

📤

Shared leads

The same name sold to 4 competitors. You're not buying a prospect — you're entering a race you didn't sign up for.

📵

Missed calls

Prospects who called after hours, hit voicemail, and hired someone else. You never knew the job existed.

💸

Retainer risk

Agencies billing for clicks and impressions with no accountability for whether a single dollar converted.

🐌

Slow follow-up

Leads go cold in minutes, not days. Most businesses respond hours later. Most prospects are gone.

The System

Five layers. One outcome.

01

Intent data

We identify in-market prospects the moment they start researching — before they click an ad or raise their hand.

02

Conversion science

40,000+ experiments inform every landing page. Your cost per appointment is structurally lower than your competitors'.

03

24/7 AI answering

Every call answered within 60 seconds — nights, weekends, holidays. The first business to respond wins the job.

04

Agentic booking

Four AI agents qualify, schedule, confirm, and follow up automatically. You wake up to a full calendar.

05

Pay per result

Flat fee per booked appointment. Your ad budget stays yours. We profit only when you get outcomes.

Who We Work With

Built for businesses
that run on appointments.

🔧

HVAC Contractors

High-ticket installs, crisis-driven demand, and an industry full of owners who are great at the work but not the pipeline. We fix the pipeline.

HVAC appointment generation →
⚖️

Local Attorneys

Bankruptcy, criminal defense, and estate planning — verticals where urgency is high, competition is fierce, and the first firm to respond wins the client.

Attorney consultation generation →

15 minutes. No pitch deck.
Just the numbers.

Tell us about your business and we'll show you exactly what AppointIQ would build for you.

The System

From Intent to Appointment — Automated.

Most lead gen companies run ads and forward form fills. We built something different — a full-stack system that identifies, qualifies, and books without human intervention.

Phase One

Before they raise their hand

1

Intent signals detected

A prospect begins researching — visiting competitor sites, reading cost guides, comparing options. Our AI intent data layer (AudienceLab) identifies them in real time.

AudienceLab intent data
2

Targeted outreach triggered

Identified prospects are matched to targeted ad campaigns built around their specific research signals. You reach them before they've decided who to call.

Google Ads + retargeting
3

High-converting landing page

Prospects land on pages engineered from 40,000+ experiments. Our conversion rates routinely hit 2–3x industry average. Lower cost per appointment, structurally.

CRO-optimized landing pages
Phase Two

When they reach out

4

Every call answered in <60 seconds

Whether they call or submit a form, an AI agent engages immediately — 24 hours a day, 7 days a week. No voicemail. No missed opportunity. No competitor getting the first call.

AI voice agent (24/7)
5

Qualification happens automatically

The agent confirms job type, timeline, location, and intent. Unqualified inquiries are filtered out. Only real, ready prospects move forward to booking.

Agentic AI qualification
6

Appointment booked, confirmed, reminded

Qualified prospects are booked directly into your calendar. Confirmations go out automatically. Reminders fire before the appointment. Cancellations are rescheduled without your involvement.

GoHighLevel automation
The Four Agents

AI running your pipeline
while you run your business

🔍

Qualifier

Engages every inbound lead within 60 seconds. Confirms fit before any appointment is offered.

📅

Appointment Setter

Books directly into your calendar and sends confirmations — without anyone on your team touching it.

🔔

No-Show Prevention

Reminder sequences, confirmation requests, automatic rescheduling. Your show rate becomes a managed metric.

📊

Feedback Loop

Tracks show rate, close rate, and outcome data. The system gets sharper every single month.

FAQ

Questions we get
every time.

If you don't see yours here, a 15-minute call will answer it.

Yes — always. Your ad budget stays in your own Google account. We never touch it, never mark it up. We build and manage the campaigns, but the money is yours and the account is yours. We only profit from booked appointments.
We require a minimum of $1,000 per week in ad spend to generate meaningful appointment volume. Less than that and the data doesn't move fast enough to optimize. Most clients see their best results between $1,500–$3,000 per week.
Most clients see their first booked appointments within 7–10 days of go-live. The first 30 days is optimization — we're calibrating targeting, landing page variants, and qualification criteria. Volume builds meaningfully from day 30 onward.
A booked appointment is a calendar slot confirmed with a qualified prospect who has been verified by our AI agent for job type, timeline, location, and intent. Not a form fill. Not a phone number. A human who agreed to a time, confirmed it, and received a reminder. That's what you're paying for.
We pause our performance fees until we've made up the gap. Our guarantee is simple: 10 booked appointments in the first 30 days or we don't charge our fees until we get there. We're accountable for outcomes, not effort.
We set up an AI voice agent that answers your inbound calls around the clock. It introduces itself naturally, qualifies the caller using a script we build for your business, and either books the appointment directly or routes urgent situations appropriately. It works even when your office is closed, on weekends, and on holidays.
We ask for a 90-day initial commitment — enough time to properly build, launch, optimize, and prove the system. After 90 days it converts to month-to-month. No long-term lock-ins.
Currently we're focused exclusively on HVAC contractors and local attorneys — bankruptcy, criminal defense, and estate planning. Deep vertical focus is what makes the system work. We may expand to other service verticals in the future.

Ready to see it built for your market?

15 minutes. We'll walk through exactly what this looks like for your business and your geography.

HVAC Contractors

Your next install is already
researching online.

We know who they are before they call anyone. We reach them first, convert them on pages built from 40,000+ experiments, and answer their call within 60 seconds — any time of day. You wake up to booked estimates.

$0

earned from the call that went to voicemail at 9pm while a competitor picked up

4–6×

how many contractors receive the same shared lead you're paying for on Angi or Thumbtack

<5 min

the window before lead response rates drop by over 80% — most businesses respond in hours

What We Deliver

Booked estimates. Not leads to chase.

The difference between a lead and a booked estimate is everything. A lead is a name and a number that might answer. A booked estimate is a homeowner who confirmed the time, knows who you are, and is expecting your truck in their driveway.

Exclusive — your estimate, not shared with any competitor

Pre-qualified for job type, budget range, and homeownership

Confirmed with reminder — show rates well above industry average

You pay per booked estimate — zero risk on ad spend

Photo placeholder — HVAC team / job site
The Offer

Simple. Transparent.
Tied to results.

ComponentDetail
Base retainer$1,000/month — covers platform setup, landing pages, AI agent configuration, reporting dashboard, and ongoing optimization
Performance fee$150–$250 per booked estimate delivered — you pay only for confirmed calendar appointments
Ad spendClient-owned, minimum $1,000/week — stays in your account, we never mark it up
ExclusivityEvery lead is yours alone — never shared with another contractor
Contract90-day initial term, month-to-month thereafter
Guarantee10 booked estimates in your first 30 days — or we pause our fees until we deliver

We get paid when
you get estimates.

That's not typical agency language. Most agencies bill whether or not anything worked. We built this model specifically so our incentives match yours — if your calendar isn't full, we're not earning our fee.

10

booked estimates guaranteed
in your first 30 days

Why it works

We find them first

AI intent data identifies homeowners actively researching HVAC before they've contacted any contractor. You reach them while they're still deciding who to call.

The AC dies at 9pm

Our AI voice agent answers every call around the clock. The homeowner calls three contractors. We answer yours immediately. The other two go to voicemail. You get the job.

Pages that actually convert

We've run 40,000+ marketing experiments. Our landing pages convert at 2–3x the industry average. Same ad budget, more appointments. That's the CRO advantage.

Your competitor is booking
the jobs you're missing.

Find out what AppointIQ looks like in your market. 15 minutes, no pitch deck.

Attorneys

Your next client is
researching right now.

They haven't called a firm yet. We identify them at the moment of research, reach them before anyone else does, and deliver booked consultations — not leads — directly to your calendar.

Bankruptcy
Criminal Defense
Estate Planning
Intent

Prospect researches options online

Identify

We flag them via AI intent data

Reach

Targeted ad meets them where they are

Answer

AI qualifies their inquiry in <60 sec

Book

Consultation on your calendar

The Intake Problem

The gap between inquiry and consult is where clients disappear.

A prospect in a bankruptcy or criminal situation isn't shopping casually. They're in crisis, moving fast, and calling multiple firms. The first attorney whose office responds — not the best attorney — gets the case.

We close the intake gap entirely. Every inquiry met in under 60 seconds, qualified automatically, and booked without your staff lifting a finger.

Qualified by practice area, urgency, and geographic eligibility

Consultations booked with confirmation and reminder sequences

Weekend and after-hours coverage — when most cases come in

You pay per booked consultation — not per click or per lead

Photo placeholder — attorney / office
By Practice Area

Built for the urgency
of each practice type.

Bankruptcy

Clients are in financial crisis and researching fast. Intent signals are strong and specific. We identify them early in the research cycle and book the consultation before a competitor answers first.

Criminal Defense

Arrests don't happen at 9am. Family members call Saturday night. Our AI answers every call immediately, qualifies the situation, and books the consultation — the case that other firms miss because they're asleep.

Estate Planning

Lower urgency, higher lifetime value. Intent signals are quieter but identifiable. We target clients in the research phase — before they've chosen an attorney — and move them to a consultation before competitors enter the conversation.

The Offer

Pay only for
booked consultations.

Base retainer$1,000/month — full system setup and management
Performance fee$200–$350 per booked consultation delivered
Ad spendClient-owned, min $1,000/week — untouched by us
ExclusivityExclusive leads — never shared with another firm
Contract90-day minimum, month-to-month after
Guarantee10 booked consultations in 30 days or fees pause

Your ad budget stays in your own account. We build and manage the campaigns, but the money is always yours. We profit only from consultations delivered.

The after-hours edge

The client who called
at 11pm on Saturday.

Most firms lose this client.
Yours doesn't.

An arrest happens. A family member starts calling attorneys. They get voicemail after voicemail until they reach a firm that actually answers. Our AI answers your line immediately, assesses the situation, and books the consultation — before the prospect gives up and calls someone else in the morning.

<60s

average response time
to every inbound call

The consultation you didn't book
went to your competitor.

Let's talk about what this system looks like for your practice and your market.

About AppointIQ℠

Built by operators.
Not theorists.

We didn't build AppointIQ because lead gen seemed like a good business. We built it because we've spent decades watching great businesses lose customers they should have won — and we knew exactly why.

The Founders
Justin Christianson
Justin Christianson
Co-Founder · Conversion & Growth

Justin Christianson is the Co-Founder of AppointIQ℠, a performance-based appointment generation company built on the intersection of conversion science, AI, and local marketing. With more than two decades in digital marketing, Justin has spent his career obsessing over one question: why do some marketing systems produce predictable revenue while most don't — and what separates the two.

Justin co-founded Conversion Fanatics, one of the leading conversion rate optimization agencies in the country, helping hundreds of brands improve marketing performance through rigorous A/B testing and data-driven strategy. That company was acquired in 2022. Before that, he built and exited a successful marketing education company in 2009 — giving him a founder's perspective that goes well beyond the agency world.

Known as one of the most experienced CRO practitioners in the industry, Justin has worked with companies including Constant Contact, 1-800-Flowers, Neighborly, Burt's Bees, NBC Sports, Dow Jones, Magnolia, and HD Supply — running over 40,000 marketing experiments across his career. He is the bestselling author of Conversion Fanatic: How to Double Your Customers, Sales and Profits with A/B Testing, and is a frequent guest expert on podcasts, stages, and in boardrooms across the country.

In addition to his work at AppointIQ, Justin is an active investor and advisor to marketing and technology companies. He brings a grounded, operator's perspective to everything he builds — shaped in part by his early career as an electrician, which gave him a blue-collar appreciation for businesses that run on skilled trades and showing up when customers need you most. He is a husband, father, and believer that the best marketing systems feel less like marketing and more like inevitability.

Marty McDonald
Marty McDonald
Co-Founder · Local Marketing & Growth

Marty McDonald is the Co-Founder of AppointIQ℠ and Co-Founder and CEO of Bad Rhino, a full-service marketing agency based in West Chester, Pennsylvania. Since starting his work in digital marketing in 2002, Marty has helped small businesses, startups, and growing brands build stronger online visibility and turn digital strategy into measurable business growth. He co-founded Bad Rhino in 2010 and has led the agency's work in social media strategy, online marketing, and brand growth ever since.

Known as a sought-after marketing strategy professional, Marty brings deep experience across social media, PPC, email marketing, direct response marketing, sales, and business development. His work has supported clients locally, nationally, and globally, with particular strength in industries including craft beer, e-commerce, and golf.

In addition to leading Bad Rhino, Marty is an entrepreneur and content creator with a passion for golf and startups, including ventures such as Life At the Turn and Golf Problems. He is also the author of Great Beer Is Not Enough: How Social Media Can Create Raving Fans & Increase Consumer Demand, reflecting his practical approach to helping brands connect with customers and build loyal communities online.

Why We Built This

Enterprise-grade conversion science. Applied to local markets.

Between us, we've run 40,000+ marketing experiments for some of the world's most sophisticated brands. The playbooks we built at that scale had never been applied to local businesses — not because they didn't work, but because nobody had bothered.

AppointIQ is that application. Intent data, conversion science, and agentic AI — built into a system that operates like a Fortune 500 marketing team but delivers results to a two-truck HVAC company or a solo criminal defense attorney. That's the arbitrage. That's what we built.

Operators first

We've built and exited companies. We understand what matters to an owner — outcomes, not reports.

Data driven

40,000 experiments means we don't guess. We test, measure, and optimize relentlessly.

Aligned incentives

We profit only when you get appointments. That's not a tagline — it changes every decision we make.

Radical transparency

Live dashboards. Plain-language reporting. Your budget stays yours. No black boxes.

Two operators. One system.
Your calendar full.

Book 15 minutes and we'll show you exactly what we'd build for your market.

Let's Talk — AppointIQ℠

Stop paying for maybes.

Tell us about your business. We'll walk you through exactly what AppointIQ would build for your vertical and your geography — in 15 minutes, no pitch deck.

Book your discovery call
We'll respond within one business day to confirm a time.
No spam. No pitch deck. Just a straight conversation about whether this fits your business.

What to expect on the call

We'll ask about your current lead sources and what's working (or not)

We'll walk through the exact system we'd build for your vertical

We'll give you a realistic appointment volume projection for your market

We'll be direct if we don't think we're a fit — we only take clients we can win for

What our clients say

"I'd been burning money on Angi leads for two years. Same leads going to five other guys. The first month with AppointIQ I had 14 exclusive booked estimates. That's it — I was done looking."
MR
Mike R. — [Placeholder]
HVAC Contractor · Phoenix, AZ
"Criminal defense is a 24-hour business. The AI answering changed everything — cases that used to go to whoever answered the phone are now ours. Booked 11 consultations in the first 30 days."
DL
David L. — [Placeholder]
Criminal Defense Attorney · Dallas, TX
"The landing pages they built converted at nearly 3x what our old website was doing. Same ad budget, three times the leads. The science behind it is real."
SC
Sarah C. — [Placeholder]
Estate Planning Attorney · Chicago, IL
The guarantee

10 booked appointments in your first 30 days — or we pause our performance fees until we deliver. We're accountable for outcomes. Not effort. Not impressions. Appointments on your calendar.

Legal

Terms of Service

Last updated: January 1, 2026

These Terms of Service govern your access to and use of the services provided by AppointIQ ("Company," "we," "us," or "our"), including our website at appointiq.io and any related services (collectively, the "Services"). By accessing or using our Services, you agree to be bound by these Terms.

1. Services

AppointIQ provides performance-based appointment generation services for businesses in agreed-upon verticals including HVAC contractors and legal professionals. Our Services include paid advertising campaign management, AI-powered lead qualification, automated appointment booking, and related reporting and analytics.

2. Client Obligations

As a client of AppointIQ, you agree to:

  • Provide accurate and complete business information during onboarding
  • Maintain sufficient advertising budget in your designated ad account(s) to fulfill agreed minimum spend requirements
  • Grant AppointIQ necessary access to ad accounts, calendar systems, and communication tools as required to deliver the Services
  • Respond to booked appointments in a timely and professional manner
  • Notify AppointIQ promptly of any changes to your business hours, service offerings, or availability
  • Comply with all applicable laws and regulations governing your industry and location

3. Fees and Payment

Our fee structure consists of:

  • Base Retainer: A monthly platform and management fee due on the first of each month
  • Performance Fees: A per-booked-appointment fee invoiced weekly or monthly as agreed in your service agreement

Advertising spend is paid directly by the client to the respective advertising platform and is separate from AppointIQ fees. AppointIQ does not mark up or profit from your advertising spend. Payment terms are net 7 days from invoice unless otherwise agreed in writing. Late payments may result in suspension of Services.

4. Performance Guarantee

AppointIQ guarantees a minimum of ten (10) booked appointments within the first thirty (30) days of campaign launch. If this threshold is not met, performance fees will be paused until the shortfall is fulfilled. The guarantee applies only when the client has maintained the agreed minimum advertising spend and fulfilled their obligations under Section 2. The guarantee does not apply to delays caused by client-side issues including unavailable calendar access, slow intake response, or force majeure events.

5. Term and Termination

Service agreements have an initial term of ninety (90) days, after which they continue on a month-to-month basis. Either party may terminate the agreement with thirty (30) days written notice after the initial term. AppointIQ reserves the right to terminate immediately for non-payment, breach of these Terms, or conduct that violates applicable law. Upon termination, all outstanding fees become immediately due.

6. Intellectual Property

All landing pages, creative assets, ad copy, qualification scripts, and AI agent configurations created by AppointIQ remain the intellectual property of AppointIQ. Clients receive a non-exclusive license to use these materials during the active service period. Upon termination, this license expires. Clients retain ownership of their own business data, customer lists, and ad account history.

7. Confidentiality

Both parties agree to maintain the confidentiality of proprietary information shared in connection with the Services, including but not limited to pricing, business strategies, customer data, and technical systems. This obligation survives termination of the service agreement.

8. Limitation of Liability

AppointIQ's liability to any client shall not exceed the total fees paid to AppointIQ in the three (3) months preceding the claim. AppointIQ is not liable for indirect, incidental, consequential, or punitive damages. AppointIQ does not guarantee specific revenue outcomes, close rates, or job values resulting from appointments delivered.

9. Disclaimer of Warranties

The Services are provided "as is." AppointIQ makes no warranty that the Services will be uninterrupted or error-free. We do not warrant specific appointment volume beyond the guarantee described in Section 4, and actual results will vary based on market, geography, seasonality, and client responsiveness.

10. Governing Law

These Terms are governed by the laws of the State of Arizona, without regard to its conflict of law provisions. Any disputes shall be resolved through binding arbitration in Maricopa County, Arizona, except where prohibited by law.

11. Changes to Terms

AppointIQ reserves the right to update these Terms at any time. We will notify active clients of material changes via email with at least fourteen (14) days notice. Continued use of the Services after changes take effect constitutes acceptance of the updated Terms.

12. Contact

For questions regarding these Terms, contact us at hello@appointiq.io.

Legal

Privacy Policy

Last updated: January 1, 2026

AppointIQ ("we," "us," or "our") is committed to protecting the privacy of our clients, website visitors, and the individuals whose information we process in connection with our appointment generation services. This Privacy Policy explains what information we collect, how we use it, and your rights with respect to that information.

1. Information We Collect

From website visitors and prospective clients:

  • Contact information submitted via our discovery call form (name, email, phone, business name)
  • Business details provided in onboarding questionnaires
  • Usage data collected automatically including IP address, browser type, pages visited, and time spent
  • Cookies and similar tracking technologies used to analyze site traffic and improve user experience

From end consumers (prospects) in connection with client campaigns:

  • Name, phone number, and email address submitted via campaign landing pages
  • Call recordings and transcripts from AI-powered qualification conversations
  • Appointment booking details and scheduling information
  • Qualifying information such as service type, location, and timeline

2. How We Use Information

  • Deliver and improve our appointment generation Services
  • Qualify prospects and schedule appointments on behalf of our clients
  • Communicate with clients regarding their campaigns, reporting, and account status
  • Operate, maintain, and improve our technology platform and AI systems
  • Comply with legal obligations
  • Analyze performance data to optimize campaign outcomes

We do not sell personal information to third parties. We do not use consumer prospect data for any purpose other than delivering the appointment generation service for which it was collected.

3. Information Sharing

  • With our clients: Prospect contact information and appointment details are delivered to the relevant client whose campaign generated the inquiry
  • With service providers: We use third-party tools including GoHighLevel, Google Ads, Meta Ads, Bland.ai or Retell.ai, AudienceLab, and Make.com. These providers process data under their own privacy policies and our data processing agreements with them
  • For legal compliance: We may disclose information when required by law, court order, or government authority
  • In a business transfer: If AppointIQ is acquired or merges with another entity, client and prospect data may be transferred as part of that transaction

4. Cookies and Tracking

Our website uses cookies and similar technologies to analyze traffic, remember preferences, and improve the user experience. We also use pixel tracking technologies on campaign landing pages for ad retargeting purposes. You may disable cookies in your browser settings; however, some features of the site may not function properly as a result. By using our website, you consent to our use of cookies as described in this policy.

5. AI-Powered Interactions

Our Services include AI voice agents and SMS qualification systems that interact with prospects on behalf of our clients. These interactions may be recorded and transcribed for quality assurance and service delivery purposes. Where required by applicable law, prospects are notified that they are interacting with an automated system. Recordings are retained for ninety (90) days unless a longer period is required for dispute resolution or legal compliance.

6. Data Retention

We retain client account information for the duration of the service relationship and for seven (7) years thereafter for legal and accounting purposes. Prospect contact and appointment data is retained for ninety (90) days from the date of the interaction, after which it is deleted from our active systems. Anonymized aggregate performance data may be retained indefinitely for analytics purposes.

7. Data Security

We implement industry-standard technical and organizational security measures to protect personal information against unauthorized access, loss, or disclosure. These include encrypted data transmission (TLS), access controls, and regular security reviews of our third-party service providers. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

8. Your Rights

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information, subject to legal retention requirements
  • Opt-out: Opt out of marketing communications at any time by contacting us or using the unsubscribe link in any email
  • Data portability: Request transfer of your information in a structured, commonly used format

To exercise any of these rights, contact us at hello@appointiq.io. We will respond within thirty (30) days.

9. California Privacy Rights (CCPA)

California residents have additional rights under the California Consumer Privacy Act. We do not sell personal information as defined under the CCPA. California residents may submit rights requests as described in Section 8. For more information, contact us at hello@appointiq.io.

10. Children's Privacy

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.

11. Changes to This Policy

We may update this Privacy Policy periodically. We will notify active clients of material changes via email. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of our Services after changes take effect constitutes acceptance of the updated policy.

12. Contact Us

For privacy-related questions or requests, contact AppointIQ at:

AppointIQ
Email: hello@appointiq.io
Website: appointiq.io