Built by operators.
Not theorists.
We didn't build AppointIQ because lead gen seemed like a good business. We built it because we've spent decades watching great businesses lose customers they should have won. We knew exactly why.
Justin Christianson is the Co-Founder of AppointIQ℠, a performance-based appointment generation company built on the intersection of conversion science, AI, and local marketing. With more than two decades in digital marketing, Justin has spent his career obsessing over one question: why do some marketing systems produce predictable revenue while most don't, and what separates the two.
Justin co-founded Conversion Fanatics, one of the leading conversion rate optimization agencies in the country, helping hundreds of brands improve marketing performance through rigorous A/B testing and data-driven strategy. That company was acquired in 2022. Before that, he built and exited a successful marketing education company in 2009, giving him a founder's perspective that goes well beyond the agency world.
Known as one of the most experienced CRO practitioners in the industry, Justin has worked with companies including Constant Contact, 1-800-Flowers, Neighborly, Burt's Bees, NBC Sports, Dow Jones, Magnolia, and HD Supply, having run over 40,000 marketing experiments across his career. He is the bestselling author of Conversion Fanatic: How to Double Your Customers, Sales and Profits with A/B Testing, and is a frequent guest expert on podcasts, stages, and in boardrooms across the country.
In addition to his work at AppointIQ, Justin is an active investor and advisor to marketing and technology companies. He brings a grounded, operator's perspective to everything he builds, shaped in part by his early career as an electrician, which gave him a blue-collar appreciation for businesses that run on skilled trades and showing up when customers need you most. He is a husband, father, and believer that the best marketing systems feel less like marketing and more like inevitability.
Marty McDonald is the Co-Founder of AppointIQ℠ and Co-Founder and CEO of Bad Rhino, a full-service marketing agency based in West Chester, Pennsylvania. Since starting his work in digital marketing in 2002, Marty has helped small businesses, startups, and growing brands build stronger online visibility and turn digital strategy into measurable business growth. He co-founded Bad Rhino in 2010 and has led the agency's work in social media strategy, online marketing, and brand growth ever since.
Known as a sought-after marketing strategy professional, Marty brings deep experience across social media, PPC, email marketing, direct response marketing, sales, and business development. His work has supported clients locally, nationally, and globally, with particular strength in industries including craft beer, e-commerce, and golf.
In addition to leading Bad Rhino, Marty is an entrepreneur and content creator with a passion for golf and startups, including ventures such as Life At the Turn and Golf Problems. He is also the author of Great Beer Is Not Enough: How Social Media Can Create Raving Fans & Increase Consumer Demand, reflecting his practical approach to helping brands connect with customers and build loyal communities online.
Enterprise-grade conversion science. Applied to local markets.
Between us, we've run 40,000+ marketing experiments for some of the world's most sophisticated brands. The playbooks we built at that scale had never been applied to local businesses. Not because they didn't work, but because nobody had bothered.
AppointIQ is that application. Intent data, conversion science, and agentic AI, built into a system that operates like a Fortune 500 marketing team but delivers results to a two-truck HVAC company or a solo criminal defense attorney. That's the arbitrage. That's what we built.
Operators first
We've built and exited companies. We understand what matters to an owner: outcomes, not reports.
Data driven
40,000 experiments means we don't guess. We test, measure, and optimize relentlessly.
Aligned incentives
Our model is built around your results. AI call answering starts it. Campaign optimization and full performance management build on it. Every tier is designed so we do well only when you do.
Radical transparency
Live dashboards. Plain-language reporting. Your budget stays yours. No black boxes.
Two operators. One system.
Your calendar full.
Book 15 minutes and we'll show you exactly what we'd build for your market.